As a national lecturer, Cyr speaks actively about successful promotional strategies, marketing opportunities, and entrepreneurial endeavors for the creative industry at professional organizations, universities, and industry conferences across the United States. She also teaches in many of the country's top graduate programs as a guest lecturer.
In addition to her speaking engagements, Cyr writes for many of the industry trade publications including Communication Arts, Step Inside Design, How, ID, Alt Pick, Creativity's Spark, Applied Arts, and others. Her articles range from revealing issues that face the industry to featuring top talent in the business. Her books, Innovative Promotions That Work, The Art of Promotion, Brochure Design That Works, and Graphic Design That Works (Rockport Publishers), feature top national and international promotional work with sidebars that go beyond the basics to explore strategic and innovative thinking. Cyr is an artist member of the Society of Illustrators, NYC and works in partnership with her husband Christopher Short, graphic illustrator and 3D animator.